Swipe File - Inspiration



Have you heard of a "swipe file"?  Most top marketers have one.  Do you?
A swipe file is any headlines, emails, sales copy or other marketing material that you think is strong and want to "swipe" - now don't get me wrong.  I am not talking about plagiarism and as a writer myself, I am sensitive to people copying my work.  A swipe file is not stuff you intend to copy.  It's material that inspires you.  It's content you can use to get ideas and create something unique of your own.  Your swipe file may consist of content from your competitors, or of content that isn't even related to your industry.  You may just get an idea based on an email you saw and customize it to suit your audience and product or service.
Inspiration is all around us.  Be sure you look for some and try to ramp up your marketing messages.
Not everyone is born a writer or a marketer but you can learn or you can fake it, until you make it.
If you don't have a swipe file, get to work on building one. The next time you are stumped, just give it a look-through and see what inspiration you get!

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